Food Trends 101: Raw vs. Vegan vs. Vegetarian
Healthy eating is beyond just a craze right now in Australia. Local customers are willing to pay extra for meals that contain fewer artificial ingredients and for foods that promote good health. One of those health driven trends is a push to consume less animal products. In fact, according to the global market research company, Mintel, some Australians are also ditching meat in favour of eating more greens. In its 2017 food trend report which has surveyed 1,500 local consumers, 14% of the respondents said they are avoiding red meat in their diet, while 10% responded they were eating more non-animal protein sources compared last year.
With such a big focus on health, revamping your product list and adding healthy options to it is a sure fire way to attract more customers and keep you on top of the market. Raw, vegetarian, and/or vegan-friendly products are some you could consider offering, given these three diets are becoming more mainstream. Here we break down the differences between the three diets and analyse their uptake so you can consider whether to offer them to consumers and how to meet their demands.
