Social Media is not a gimmick – its a new communication tool that small businesses do well to take advantage of. We recommend that you plan, implement and maintain a social media program that attracts interest from those that find you, encourages real connections and demonstrates your relevance to your local community.
Instagram seems to be the most relevant platform for bakeries and cafes at this time. Bakery Portal encourages the use of Instagram as a business communication tool and actively collaborates with the industry using this medium.
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