5 Reasons Why Customer Self Ordering is a Trend Worth Embracing
If you haven’t been into a McDonalds store in the last couple of years, you’re in for a big surprise the next time you venture under the ‘golden arches’. Counter service is now all but gone, largely superseded by a bank of touchscreen panels inviting you to place your order at them.
This trend of replacing personal order taking by a staff member with an integrated self-order device controlled directly by the customer, whether a touchscreen kiosk, mobile application or electronic menu, is being widely adopted in the fast food and QSR sector, and the trend is moving across to the café and restaurant industries. It will soon come to bakeries!
So what are the reasons behind the change? Should you consider these alternatives for your hospitality venue?