How Social Media Has Changed Word-Of-Mouth Marketing

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How Social Media Has Changed Word-Of-Mouth Marketing

Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations of people they know.

It’s safe to say that today, word of mouth marketing is as crucial as ever to a business’s success. However, changes in the digital landscape have allowed us to share recommendations and experiences through a more influential means—social media. Below, we talk about how social media has changed the world of word-of-mouth marketing so you can grow your business more effectively.