5 Tips for Setting Up Your Bakery Instagram Many small businesses struggle to harness the marketing benefits Instagram can generate. In part, this is due to the fact that Instagram is a visual medium that requires good planning and a level of creativity. However, there are a few basic tips that you can follow to … Read more
How Social Media Has Changed Word-Of-Mouth Marketing Word-of-mouth marketing has long been a tried-and-tested strategy, one that brands have relied on to extend the reach of their products and customer base. It’s a great way to attract and retain customers, as people tend to trust the recommendations of people they know. It’s safe to say that … Read more
How to Boost Customer Loyalty Regulars are gold—from both the bottom-line and from a word-of-mouth marketing perspective. For instance, a customer who likes your business will promote you to his/her friends, family and colleagues. It is much better financially in the long run to maintain your repeat customers rather than always struggling to attract new … Read more
Three Ways to Improve Your Social Media Presence You eat with your eyes. If you have a food business and are not using social media, particularly Instagram, you’re missing out. Its power is unbelievable. Imagine posting about a new product or special and the next day you sell out all because: “I want what you … Read more
10 Marketing Tips for Aussie Bakeries In times of economic uncertainty, small businesses need to be proactive in their marketing to stay ‘front of mind’ and relevant to existing and potential customers. It doesn’t need to be an expensive process, but with a bit of effort and creative thinking, there are a number of things … Read more
10 Promotional Ideas for Bakeries This web page discusses 10 clever things you can do each month to help grow your business. EOI have an extensive range of bakery margarines, shortenings, creaming & confectionary shortenings, pre-mixes and butter substitutes to suit all of your bakery needs. All of the products in our range have been … Read more
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